According to the regional administration of Nenets Autonomous Okrug (NAO), the best reindeer herding brigades and their herders will receive certificates and cash awards during the annual celebration of the Reindeer Day.  The event is celebrated in the end of the summer season, August 1 -5, just before the migration to the winter pastures starts.

The decision was made by the organizing committee, led by Yury Khatanseysky, and the committee also discussed the challenges of health care among the tundra population. According to the NAO website, 163 000 reindeer grazed in Nenets AO on July 1, and there are currently 15 collective farms and 6 private reindeer herding communities in the district.